Single Origin: Tracing the product source
First published here. It’s in a squat plastic jar on the third shelf of my fridge. It’s not actually the finest jam available but I think it is. Why? Because my best friend made it and it’s infused...
View ArticleTurn on, tune in and … drop off
First published here. Former United States President George W. Bush didn’t appreciate it when a journalist threw a shoe at his head in December 2008. But website usability experts believe shoes –...
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How to recover from a Social Media Disaster, Pt 1
First published in Nett Magazine. When Samboy Chips decided to re-launch its brand using a social media campaign it decided Facebook was a good place to start. Why? There was already a popular facebook...
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How to recover from a social media disaster: Pt 2
First published in Nett Magazine. When media and marketing website mUmBRELLA published news about a company hiring staff to make positive statements about it on blogs, a flurry of outrage ensued. The...
View ArticleDIY website or outsource?
Traditional wisdom says off-the-shelf website solutions are cookie-cutter and a bespoke website will send you broke. The problem with traditional wisdom, writes Kate Hennessy, is that in the fast-...
View ArticleDownload Damage
G Magazine is here. Remember all that ‘Y2K bug’ hysteria? Predictions of social collapse; survivalists stockpiling tinned food and water? We may laugh now, but-the fear of worldwide calamity on New...
View ArticleThe big turn-off
During the Industrial Revolution, workers staring into the iron maw of machinery that did not fatigue, responded by fighting for the eight-hour day. Underpinned by the belief that quality of life was...
View ArticlePutting a face to business
First published by Smarter Business Magazine. There’s nothing better than a face-to-face conversation. It doesn’t matter if it’s a team project update, a one-on-one with a potential client, or a...
View ArticleHYDAC saves on training travel
First published in Smarter Business Magazine. HYDAC provides hydraulic equipment and services to customers in Australia and across the globe. Its products are highly specialised parts for industrial...
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Olympic motivator Laurie Lawrence awards gold to eight SMBs
First published at Smarter Business Ideas magazine, here. The world of Olympic-level sport and the realities of running a small business have more similarities than differences according to Australian...
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